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Indigo Surf
Indigo is Gap's insignia. On a constant mission to reimagine, Summer 2020 drew inspiration from where the land meets the sea, incorporating wash and dye techniques, vintage Hawaiian prints, and bold graphics to create a dynamic moment of Indigo Surf.
Mood Board
Summer 2020
Color, Print and Key Product Projection
Kick-off Room Build
Summer 2020
Proposed Product + Styling for Store-set
Indigo Surf Marketing
Indigo Surf translated seamlessly into a Marketing Campaign of layered blues, rich wash and dye effects, dynamic prints and nostalgic graphics.
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